A tablet displaying a hair salon services webpage, resting on a bright green textured cushion.
Text graphic with the words "let's CHAT" in blue on a black background.
Blank badge or seal with a scalloped edge and a blank inner circle.

A DESIGN STUDIO for THOUGHTFUL FOUNDERS

Brands with big personality, and websites with really good lighting.

Hi! I’m Emily, your creative partner blending heart-led design with agile process and agency grit. Let’s tell your story in a way that makes it impossible to ignore, from launch through scale.


Let’s CHAT

RECENT PROJECTS include

Advertising poster for Sweetfolk Studio for DOME, featuring a smartphone displaying the studio's website with the DOME logo and a woman with wet, dark hair. The text includes booking information and website URLs, with a note about project bookings and contact details.
Three colorful packets of ELYSI superfood latte powder in green, pink, and blue, featuring cartoon illustrations of a smiling cup character holding a spoon and a coffee cup, with descriptions of ingredients and benefits on each packet.
A holographic, clear plastic package with a blue label on a black background. The label reads "Transcendental Breathwork & Sound Journey" with date August 11th, 2025, and is branded with the name "miche."
A collection of branding, color palette, and promotional materials for JPO & CO. The materials include logo designs, color swatches, and informational cards with text about brand identity, featuring a playful and colorful logo with a tulip, leaves, and text, arranged on a table or display surface.
A solid dark blue background with a document icon in white, resembling a paper or file with a folded corner.

Having a brand that wholly represents what I plan to continue building - even if it feels far from whole - has been the most grounding and motivating gift I could have given myself. Emily saw me, challenged me, and championed me from our first exchange.

JEN P., JPO & CO

Person facing away carrying a white tote bag with 'Trinity Reads' logo and text, wearing a light blue shirt, standing next to a wall with shadowed foliage.
A bottle of wine resting diagonally in a cardboard box among other bottles in a similar box.
A yellow decorative card with a rope-like pattern border.

The Brand
Refresh

For the business already in motion that needs a little zhuzh

Laptop on an orange chair displaying the website of Studio Tendril, a luxury salon, with images of a woman with red hair.
A blank, white square with a black rounded border and a gray shadow.

HOW WE CAN WORK TOGETHER

Brand and Web Design

You're a service provider or founder ready to show up loud and proud. Whether you're starting fresh or need a refresh, we'll dig deep into your vision and build a magnetic, holistic brand experience that goes way beyond a logo.

Harnessing over a decade designing websites for emerging tech means a website that turns heads, converts buyers, and is easy to maintain for even the most tech-phobic founders. Best of all - it’s built in days, not months.

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Design Advisory

You need someone you trust to tell you what works and what needs work, to give you clear advice, technical feedback and strategic guidance on your product or site without the BS.

Let’s chat retail, first-time founders, pre-launch UI/UX and accessibility audits, portfolio review, career mentorship and more

book A CALL

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Asset Development

You have a story to tell and need a designer with an artists sensibility to tell it right.

I’ll build a suite of illustrations full of joy and contagious energy, a pitch deck that gets you to your goals, or sleek wireframes that inspire trust in your investors.

request A QUOTE

Open spiral-bound booklet with branding elements from Dome Hair Studio on a leather surface, showing a black and white photograph of hair styling tools and a message that says 'Thank you!'

FROM DREAM TO LAUNCH (and beyond)

If it’s a fit, then we’re lifers, baby.

Whether you're dreaming up the next great SaaS or the next great brunch spot - if you're building your vision, I’m here to make your audience do a double take.

You get a great designer, sure. You also get a seasoned founder and dedicated creative partner with 10+ years of agency and in-house experience building show-stopping brands, websites, and products from first concepts through launch, scale, and exit.

START A PROJECT
Smartphone displaying a contact page with a photo of a woman with wet hair, holding her head with one hand, on a textured red and orange upholstered surface.
A person sitting at a desk with a laptop, facing a large window in a bright office.

KIND WORDS from SWEET FOLKS

Working with Sweetfolk was an absolute dream. Emily’s work was not only visually stunning and high quality but also deeply aligned with the heart of my brand.

I felt incredibly valued throughout the process. I knew I could trust her completely to speak to the vision and direction of my company. I seriously couldn’t be happier with the results.

MADI H., ELYSI FOUNDER

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COMING SOON

Sweetfolk Supply

TEMPLATES AND RESOURCES FOR THE THOUGHTFUL FOUNDER

JOIN the WAITLIST